Philip Smith
Philip is a social and market research consultant with 35 years experience with over 30 years specializing in qualitative research. His scope of experience covers Australian's lifestyle including urban development, leisure, education, cultural behaviour, hospitality and retail.
He has the intuitive and observational skills to identify what people want and to integrate their views within the context of a project to produce an insightful analysis. These skills and his marketing orientation foster actionable directions for decision-making.
Philip has strong qualitative skills. He has the facility to generate discussion of needs and expectations freely and honestly from individuals of all levels. He has conducted qualitative research amongst the following: management at various levels; youth; retirees; gays and lesbians; parents; Aboriginals and Torres Strait Islanders; non-English speaking; disabled; farmers and growers; and unemployed.
Philip has a Bachelor of Commerce (Marketing) from UNSW. He is a member of the Qualitative Research Consultants Association (Membership Committee - Chair 2013-18) and the Australian Social and Market Research Society with QPMR status. He commenced his career at Colgate Palmolive where he spent 5 years as a researcher and buyer. Over the next 6 years Philip worked with several supplier organisations gaining broad industry experience. His career with Environmetrics commenced in 1991
Projects that Philip has conducted include:
Canterbury Bankstown; Market understanding and positioning 2016;
Airbnb market communication 2017;
Mirvac; Buyer Perceptions and Needs South West Sydney 2015 & 2016;
Uniting; Care Perceptions and Awareness 2015;
Broken Hill Tourist Perceptions 2015;
Nanyang Technological University Singapore Development 2015;
