Philip Smith is a Senior Research Manager, Qualitative with Environmetrics. He has a Bachelor of Commerce with a major in Marketing from The University of New South Wales. With over 20 years experience in market research, Philip has experience in researching communication, social topics, retail, cultural venues, tourism and leisure, as well as packaged goods.
He is a member of the Qualitative Research Consultants Association (Australian Chapter) and the Australian Social and Market Research Society with QPMR status. Philip has lectured and conducted workshops on qualitative research principles at the UNSW and for Museums Australia.
Philip’s strength is qualitative research. He has the facility to generate discussion of needs and expectations freely and honestly from individuals of all levels. He has conducted qualitative research amongst the following: youth; retirees; management at various levels; gays and lesbians; parents; Aboriginals and Torres Strait Islanders; non-english speaking; disabled; farmers and growers; and unemployed.
Philip has the intuitive and observational skills to identify what people want and to integrate their views within the context of a project to produce an insightful analysis. These skills and his marketing orientation foster actionable directions for decision making.
Philip has conducted ongoing qualitative research into understanding the leisure and lifestyle needs of the psychographic segments developed from our LeisureScope® survey.
Recent projects that Philip has conducted include:
- Customer profiling and shopper perceptions for the Stand Arcade and Queen Victoria Building;
- Masterplan development for a new housing development in Campbeltown for Stockland and Landcom;
- Buyer needs for a Sydney apartment development for Stockland;
- Initial market assessment for Multiplex Livings Monument Apartments;
- Creative concept campaign evaluation for Northern Territory Tourism;
- Evaluation of the use of public libraries to access Government online services, for Public Library Network Research Committee;
- Hair care, cough and cold concept testing for Procter & Gamble.