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Rob Hall

Rob Hall

Rob Hall, Director, holds a PhD in psychology from Macquarie University. He is a member of a number of professional organizations including the Australian Psychological Society, the Ergonomics and Human Factors Society, an Associate of the American Psychological Association and a Member of the Australian Social and Market Research Society and the Statistical Society of Australia.

Rob has had a long academic career in which he was co-founder of the Architectural Psychology Research Unit at the University of Sydney, and has been a visiting scholar at the University California. He has held teaching positions in psychology and marketing at a number of Australian universities including Macquarie University and The University of New South Wales. He has been an Honorary Visiting Fellow in both the Schools of Marketing and Psychology at The University of New South Wales. Currently he is an Honorary Associate in the Division of Linguistics and Psychology at Macquarie University and an Adjunct Professor in the Sydney Graduate School of Management, University of Western Sydney.

He combines academic expertise with the practical knowledge gained from his work with range of public and private organizations, assisting them to develop appropriate policies to meet their strategic goals.

His strengths are his sophisticated grasp of strategic implications and his creative expertise in quantitative data analysis and modelling. His high-level skills are recognised by the profession in the extent to which he is retained to advise on analysis and to teach advanced analytics. He has also acted as an expert witness in a number of significant court cases dealing with consumer perceptions of products and services.

Since 1993, Rob has been the Audience Survey Auditor, acting on behalf of Commercial Radio Australia to monitor the quality of the radio ratings surveys. He also established the auditing process for radio and television audience measurement in Malaysia.

Rob developed a number of Environmetrics’ proprietary products, such as LeisureScope (our survey of leisure behaviour), HomeZone (our product planning tool for the housing industry) and PEQI (our tool to assist infrastructure asset managers).

Recent projects Rob has carried out include:

  • Leisure trends analysis for NSW Cabinet Office Review of Major Venues;
  • Social Impact Analyses for gambling venues in NSW;
  • Market Analysis for Taronga Zoo Masterplan;
  • Social Equity Plan for housing development at Wallarah;
  • Market analysis for housing development at Penrith Lakes.

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