Rob Hall, Director, holds a PhD in psychology from Macquarie University. He is a member of a number of professional organizations including the Australian Psychological Society, the American Psychological Association, the Australian Social and Market Research Society and the Statistical Society of Australia.

Rob has had a long academic career in which he was co-founder of the Architectural Psychology Research Unit at the University of Sydney, and has been a visiting scholar at the University California. He has held teaching positions in psychology and marketing at a number of Australian universities including Macquarie University and The University of New South Wales. He also designed and taught a postgraduate course in Market Research for the Buiness School at Sydney University. He has been an Honorary Visiting Fellow in both the Schools of Marketing and Psychology at The University of New South Wales. Currently he is an Adjunct Supervisor in the Division of Linguistics and Psychology at Macquarie University, an Invited Scholar at the University of Verona, Italy and member of the Advisory Board of the Urban psychology program in CUREM, University of Zurich, Switzerland.

He combines academic expertise with the practical knowledge gained from his work with range of public and private organizations, assisting them to develop appropriate policies to meet their strategic goals.

His strengths are his sophisticated grasp of strategic implications and his creative expertise in quantitative data analysis and modelling. His high-level skills are recognised by the profession in the extent to which he is retained to advise on analysis and to teach advanced analytics. He has also acted as an expert witness in a number of significant court cases dealing with consumer perceptions of products and services.

Since 1993, Rob has been the Audience Survey Auditor, acting on behalf of Commercial Radio Australia to monitor the quality of the radio ratings surveys. He also established the auditing process for radio and television audience measurement in Malaysia and New Zealand.

He also acts as the Auditor for emma (Enhanced Media Metrics Australia), the audience measurement instrument developed by The Readership Works on behalf of the Australian print industry.

Rob developed a number of Environmetrics’ proprietary products, such as LeisureScope (our survey of leisure behaviour), HomeZone (our product planning tool for the housing industry) and PEQI (our tool to assist infrastructure asset managers).

Example projects Rob has carried out include:

• Leisure trends analysis for NSW Cabinet Office Review of Major Venues;
• Social Impact Analyses for gambling venues in NSW;
• Market Analysis for Taronga Zoo Masterplan;
• Willingness to pay study for apartment development in Zurich;
• Social Equity Plan for housing development at Wallarah;
• Willingness to pay (contingent valuation) study for Queensland Museum.